Performance-based · Pay per call delivered · B2B pipeline

Outbound Client Acquisition

Qualified Buyers.
On Your Calendar.
Or You Don't Pay.

We build and run the outbound system that gets qualified sales calls onto your calendar every month. You pay per call booked. Nothing until results show up.

See How It Works

The Problem

68% of B2B companies say pipeline generation is their biggest problem.

Not closing. Not fulfillment. Not product. Just getting enough of the right conversations started. That is what we do.

Why Most Outbound Fails

They blame the channel.
The channel isn't the problem.

Outbound works. It has always worked. The execution is what breaks. No infrastructure, no copy testing, no consistency. And most vendors take a retainer whether you get results or not.

Hired an SDR

3 months of salary before a single meeting is booked. Then they quit. You start over from zero.

Paid a retainer agency

$3k to $5k a month upfront. Calls show up or they don't. The invoice always does.

Tried it in-house

No proper infrastructure, no tested copy, no follow-through. Gave up after 60 days and decided outbound just doesn't work.

There is a fourth option.

You pay nothing until a qualified buyer is sitting on your calendar. No retainer. No salary. No upfront risk.

The System

How the Acquisition System Works

Four steps. Fully managed. You show up to the calls. We handle everything before that point.

Build the infrastructure

Dedicated sending domains, warmed mailboxes, verified prospect lists built to your ICP. Most people skip this step. It is why they fail.

Identify and qualify your ideal buyers

We map exactly who should be on your calendar. Decision-makers only. You review and approve every list before a single message goes out.

Run systematic outbound campaigns

We write the copy, manage the sending, and handle every reply. Conversations only move forward when they meet your qualification criteria.

Calls land on your calendar

You get calendar invites from people who fit your ICP and raised their hand. You show up. You close. Nothing else required from you.

See If This Works for Your Business

Who We Work With

Built for businesses where
one new client is worth real money.

The math only works when a new client is worth real money. If one deal pays for the whole system, everything else is upside.

You're a fit if

Average client value of $5,000 or more

Sales happen through conversations, not e-commerce

You already have a proven offer and existing clients

You can handle 8–15 new conversations per month

Who this is built for

Commercial contractors (HVAC, roofing, electrical)$15k–$200k / contract

Fractional executives (CFO, COO, CMO)$3k–$8k / month

IT / Managed Service Providers$2k–$15k / month

Executive recruiting firms$15k–$40k / placement

B2B consultants and advisory firms$5k–$50k / engagement

Commercial insurance brokers$10k–$100k+ / year

What You Get

Everything that fills a pipeline.
Nothing you have to manage.

ICP definition and list-building

We work with you to map exactly who belongs on your calendar. Every list is verified and approved by you before anything goes out.

Complete outbound infrastructure

Dedicated sending domains, warmed mailboxes, copy written and tested. A full professional operation, built and live from day one.

Reply handling and qualification

Every positive reply gets handled. We qualify prospects, answer questions, and only push calls forward when they fit your criteria.

Calls booked to your calendar

Qualified prospects get a calendar invite. You show up. No chasing, no back and forth, no cold conversations on your end.

Monthly reporting and optimisation

You see reply rates, booking rates, and pipeline created. We improve copy and targeting every month based on what is converting.

Full inbox and campaign management

We manage everything from first send to booked call. You never touch a cold email tool. You just take the meetings.

Pricing

Structured so we only win
when you win.

One-Time Setup Fee

$1,000

Covers the full build of your acquisition infrastructure. Sending domains, warmed mailboxes, ICP definition, verified prospect lists, outreach copy. Paid once at the start.

Per Booked Call

Pay on results

You pay a fixed fee per qualified call booked onto your calendar. Nothing until calls are delivered. Per-call rate is confirmed on the strategy call based on your market and deal size.

The logic: If your average deal is worth $10,000 or more, one closed client from outbound covers the entire system cost including setup. Everything after that is profit.

Book a Strategy Call to Confirm Fit

The Guarantee

10 qualified calls in 60 days
or you pay no performance fees.

The commitment

If we don't deliver at least 10 qualified calls within 60 days of campaign launch, you owe zero in performance fees. No partial credit. No excuses. You pay only the $1,000 setup fee, which covers the real cost of building the system.

Eligibility requirements

You have a proven offer with at least 3 existing paying clients
You respond to booked leads within 4 business hours
You approve the ICP and prospect list before launch
You commit to a minimum of 60 days. The warm-up phase alone takes 30.
You have a working sales process and can take calls

Why Listen to Me

I've sat on both sides of this conversation.
I know what makes a buyer respond.

Matti Yohannes

Founder, Onyx AI Agents

10 years closing enterprise B2B deals. Industrial software and complex services sold into some of the largest chemical and manufacturing companies in Europe. I have been the person on the receiving end of outbound. I know within two seconds when something is built wrong, when the copy is lazy, when the targeting is off.

Most people running outbound campaigns have never had to close a deal in their life. They optimise for send volume. I optimise for conversations that turn into revenue. That is the only number that matters.

I built this on one principle: I only get paid when you get results. That one rule changes everything about how the work gets done.

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